How Would You Like to Add the Power of Video To Your Business?

Then you won't want to miss...

VideoCharisma
 Discover Your On-Camera Star Quality!

Friday, April 8, 2011 at 1:00-2:30 PM Eastern*

(12 CT, 11 MT, 10 PT)

and
Friday, April 15, 2011 at 1:00-2:30 PM Eastern*

(12 CT, 11 MT, 10 PT)

If you’re a savvy marketer who is intrigued by video, knows how important it is to your business and brand, but you’ve been putting it off diving in because it seems so complicated and even threatening … Then please join me for an “encore” edition of my exciting, unique program…

VideoCharisma: Discover Your On-Camera Star Quality!

WHY do you need video and why now?

According to Michael Terpin, the genius behind getting 40 million people to view Will.i.am’s “yes we can” Obama anthem, “Video is the thing that goes viral the fastest.” You can read more in the October issue of Entrepreneur Magazine.  Let’s face it – the market is saturated and most of that saturation is written content sprinkled with a few still photos and graphic images. But according to a study by the University of Pennsylvania Wharton School of Business, prospects are 72% more likely to purchase a product or service when video is used and they make their buying decisions faster.

Here are some other compelling reasons to use video..

Video’s skyrocketing growth and accessibility allows us to connect face-to-face (it’s how we’re wired).
Video is washing over us like a tidal wave. Only 2 years ago, technology did not exist for non-video-pros to create great video and get it online. Today, it’s here, it’s easy and it looks great.
Video saves tons of time because it lets you get your message across MUCH more quickly.
Video allows the “real” you to shine through and conne ct with your audience.
Video is a GREAT learning tool: From delivering coaching and training to connecting with clients and customers to motivating your team, if you can’t be there live, video is the next best thing. And there is nothing quite so impactful as seeing yourself as others see you. (BTW, Celebrities hate seeing themselves on camera as much or maybe even more than you do!)

AND

Video SCARES MOST PEOPLE TO DEATH! So if you use it, you’ll gain a HUGE competitive advantage

Here are just a few things you can use video for…

There are a multitude of other reasons to connect with video…

• To congratulate clients and employees on note-worthy milestones (awards, # of years in business, etc…)
• To connect with event participants prior to attending live events
• To thank event organizers for hosting outstanding events
• To increase your Social Media impact
• To quickly record on-the-spot video testimonials
• You can even respond to inquiries using video (I just did, it immediately put me at the head of the line, and I’ll show you how)

Whatever you’re saying or selling, if you don’t want to be left behind, you MUST learn how to present yourself on-camera.

In my long career working with Oscar and Pulitzer-winning Hollywood celebrities and other A-List celebrities to promote themselves and their films, TV shows or businesses, I have marveled at the differences in the way they look and sound on film and the way they look and sound in person. In fact, I just finished working with the casts and directors of two films that had their world-premieres at the prestigious Venice and Toronto Film Festivals and I am so thrilled to tell you that one of those films won the top prize at one of those festivals! These professionals, whom I have found to be very earnest and hardworking, are truly just like you and me, but they know a very important secret when it comes to video: They know what it takes to “ love” the camera, to turn it on when the director calls, “Action!”

And now, I want to share their secrets with you. Videos are actually amazingly easy to create, but won’t fulfill their promise if you look bad, sound boring or your content isn’t compelling. Regardless of your opinion of your own physical attributes (and – trust me – you CANNOT be objective), you can look and sound terrific on-camera if you learn some basic information and techniques, like…

• Equipment – Everything you need to shoot and upload video
• Setting & Background – Creating the perfect background and the one, simple prop that enhances you and your message
• Lighting – Simple and so important because, as my celebrity clients know, lighting is the key to hiding flaws and making you look great
• Makeup – Exactly what to use and how much to apply to make the most of your best features (Gentlemen, this goes for you, too!)
• Dress and Adornment – Colors, patterns, outfits and accessories to assure you communicate the right image
• Presentation – Projecting your unique charisma and presence through movement, facial expression and voice
• Video Sites – What they are, what they’re best for, how to use them (YouTube is far from the only one)

AND, OF COURSE…

• CONTENT – You can have all the above, but if your words don’t move people, it’s all useless. I will show you some simple formulas that tap into knowledge you already have and your stakeholders want and need.

Here is what you can expect from taking part in VideoCharisma:

 You will be able to ask me questions and share ideas with other participants via the online chat feature.

Here is what I expect from you and what you’ll need to fully participate in and benefit from VideoCharisma:

• High speed Internet connection
• Ability to watch and hear video on your computer
• Latest version of Adobe Flash Player
• Latest browser versions of IE, Safari or Firefox
• You will have to be at a computer – this isn’t something you can benefit from by calling in from the road
• Webcam that you know how to use (You can technically participate without a webcam, but you won’t be able to dive right in, which is the best way to learn.)
• AND PLEASE don’t expect to just sit there passively and take it all in. Video – like any other type of speaking and presenting – is LEARN-BY-DOING. You cannot get comfortable on-camera or get better at it unless you do it, so you’ll have to be ready to TAKE THE VIDEO PLUNGE!

(To ensure you get the most out of VideoCharisma, between Part One and Part Two, I’m going to ask you to create a 30-second or shorter video using a fantastic, simple, online program.)

By the end of VideoCharisma, you’ll have everything you need to…

• Project yourself with confidence and great presence on-camera
• Deliver a compelling, magnetic message
• Launch your video!

PLUS…You will receive the following SPECIAL BONUSES…*

Transcript of entire VideoCharisma program
Links to all the sites mentioned in program and other sites you MUST investigate
Downloadable MP3 of the entire VideoCharisma program
Video Camera comparison chart
Accompanying Slides for each segment
Bonus session on YouTube and 2 other cool sites

(Take a look at Judy’s video testimonial using a very cool tool I’ll show you.)

Click below to reserve your spot at VideoCharisma!

Register NOW for VideoCharisma!

Participation is limited.  First come, first served.
You’re gonna be on TV! Can’t wait to see you for VideoCharisma!

Questions? Email me.

www.ruthsherman.com, and check out my YouTube channel here.
BONUS mp3: Can’t Wait To Get Started? I don’t blame you! Email me and I’ll send you a link to my SPECIAL BONUS GIFT mp3, “VideoCharisma: Celebrity Success Secrets.”

Participation is limited. First come, first served.

You're gonna be on TV! Can't wait to see you for VideoCharisma!

P.S.: Because of the strict limit on participation, please understand there can be no refunds.

Share

Tweet