VideoCharisma: Discover Your On-Camera Star Quality!

Wednesday, January 12, 2011 at 7:45-9:00 PM Eastern*

and

Wednesday, January 19, 2011 7:45-9:00 PM Eastern*

*Be Sure To Check Your Time Zone If you’re a savvy marketer who is intrigued by video, knows how important it is to your business and brand, but you’ve been putting it off diving in because it seems so complicated and even threatening … Then please join me for a special, “ring-in-the-new-year” edition of my exciting, new, 2-part program… ***SPECIAL HOLIDAY BONUS GIFT!*** I hadn’t actually planned to offer the program again so soon, but the response has been so tremendous, and demand for video so great, I felt I had to help you start 2011 with a bang by getting up and running with video… AND, to help you get started RIGHT NOW, I’ve created a SPECIAL HOLIDAY BONUS GIFT mp3, “VideoCharisma: Celebrity Success Secrets.” Scroll to the bottom of this page to claim it! WHY do you need video and why now? According to Michael Terpin, the genius behind getting 40 million people to view Will.i.am’s “yes we can” Obama anthem, “Video is the thing that goes viral the fastest.” You can read more in the October issue of Entrepreneur Magazine. Let’s face it – the market is saturated and most of that saturation is written content sprinkled with a few still photos and graphic images. But according to a study by the University of Pennsylvania Wharton School of Business, prospects are 72% more likely to purchase a product or service when video is used and they make their buying decisions faster. Here are some other compelling reasons to use video.. Video’s skyrocketing growth and accessibility allows us to connect face-to-face (it’s how we’re wired). Video is washing over us like a tidal wave. Only 2 years ago, technology did not exist for non-video-pros to create great video and get it online. Today, it’s here, it’s easy and it looks great. Video saves tons of time because it lets you get your message across MUCH more quickly. Video allows the “real” you to shine through and connect with your audience. Video is a GREAT learning tool: From delivering coaching and training to connecting with clients and customers to motivating your team, if you can’t be there live, video is the next best thing. And there is nothing quite so impactful as seeing yourself as others see you. (BTW, Celebrities hate seeing themselves on camera as much or maybe even more than you do!) AND Video SCARES MOST PEOPLE TO DEATH! So if you use it, you’ll gain a HUGE competitive advantage! (Take a look at Judy’s video testimonial using a very cool tool I’ll show you.) Here are just a few things you can use video for…

• Web Sites and Sales Pages
• Vlogs (video-blogs)
• Welcome videos
• Video newsletters other lead-generation activities
• Coaching and training programs and packages
• Teleseminars and Webinars
• Videoconferences (includes Telepresence)
• Internet or Intranet TV shows
• CEO and Senior Leader workforce outreach
• Demonstrations of products and services
• Book promotion
• Keynote Speaking Services
• Live Events
• Quick video tips on Social Media sites

There are a multitude of other reasons to connect with video…

• To congratulate clients and employees on note-worthy milestones (awards, # of years in business, etc…)
• To connect with event participants prior to attending live events
• To thank event organizers for hosting outstanding events
• To increase your Social Media impact
• To quickly record on-the-spot video testimonials
• You can even respond to inquiries using video (I just did, it immediately put me at the head of the line, and I’ll show you how)

Whatever you’re saying or selling, if you don’t want to be left behind, you MUST learn how to present yourself on-camera. In my long career working with Oscar and Pulitzer-winning Hollywood celebrities and other A-List celebrities to promote themselves and their films, TV shows or businesses, I have marveled at the differences in the way they look and sound on film and the way they look and sound in person. In fact, I just finished working with the casts and directors of two films that had their world-premieres at the prestigious Venice and Toronto Film Festivals and I am so thrilled to tell you that one of those films won the top prize at one of those festivals! These professionals, whom I have found to be very earnest and hardworking, are truly just like you and me, but they know a very important secret when it comes to video: They know what it takes to ” love” the camera, to turn it on when the director calls, “Action!” And now, I want to share their secrets with you. Videos are actually amazingly easy to create, but won’t fulfill their promise if you look bad, sound boring or your content isn’t compelling. Regardless of your opinion of your own physical attributes (and – trust me – you CANNOT be objective), you can look and sound terrific on-camera if you learn some basic information and techniques, like…

• Equipment – Everything you need to shoot and upload video
• Setting & Background – Creating the perfect background and the one, simple prop that enhances you and your message
• Lighting – Simple and so important because, as my celebrity clients know, lighting is the key to hiding flaws and making you look great
• Makeup – Exactly what to use and how much to apply to make the most of your best features (Gentlemen, this goes for you, too!)
• Dress and Adornment – Colors, patterns, outfits and accessories to assure you communicate the right image
• Presentation – Projecting your unique charisma and presence through movement, facial expression and voice
• Video Sites – What they are, what they’re best for, how to use them (YouTube is far from the only one)

AND, OF COURSE…

• CONTENT – You can have all the above, but if your words don’t move people, it’s all useless. I will show you some simple formulas that tap into knowledge you already have and your stakeholders want and need.

Here is what you can expect from taking part in VideoCharisma:

Each session is 90 minutes.

Participation is strictly limited. We’ll be online together and you will all see me, live. I will demonstrate various techniques. I will share my own videos and some created by others. I’ll lead you to the major video sites, and show you how to use them. …using a fantastic, simple, online program just like my recent “videocharismatic,” Judy Bradt, used in this video. You will be able to ask me questions and share ideas with other participants via the online chat feature. Here is what I expect from you and what you’ll need to fully participate in and benefit from VideoCharisma:

High speed Internet connection

Ability to watch and hear video on your computer

Latest version of Adobe Flash Player

Latest browser versions of IE, Safari or Firefox

You will have to be at a computer – this isn’t something you can benefit from by calling in from the road

Webcam that you know how to use (You can technically participate without a webcam, but you won’t be able to dive right in, which is the best way to learn.)

AND PLEASE don’t expect to just sit there passively and take it all in. Video – like any other type of speaking and presenting – is LEARN-BY-DOING. You cannot get comfortable on-camera or get better at it unless you do it, so you’ll have to be ready to

TAKE THE VIDEO PLUNGE! (To ensure you get the most out of VideoCharisma, between Part One and Part Two, I’m going to ask you to create a 30-second or shorter video using a fantastic, simple, online program.) By the end of VideoCharisma, you’ll have everything you need to… Project yourself with confidence and great presence on-camera Deliver a compelling, magnetic message Launch your video! PLUS…You will receive the following SPECIAL BONUSES…*

	Transcript of entire VideoCharisma program including links to all the sites
	Downloadable MP3 of the entire VideoCharisma program

“Yes Ruth, I’m ready to make BIG changes in my personal and professional impact by increasing my VideoCharisma and by learning your secrets to planning, shooting, and launching amazingly effective videos.”

My CEO and Celebrity clients regularly pay me $10,000 per day for my services – and I bill for ALL my time, including the hours I spend prepping, traveling and delivering follow-up – but I am so completely convinced of the enormous power of video, and so want you to have what my famous clients have, that I am offering it all for only

$477!