Are You Ready To Stand Out In A Crowd Of Millions?
Business Social Media &Video 2.0
Master Class!FREE Preview Call
Tuesday, April 26, 1 PM & 8 PM Eastern
FREE Preview Call
Tuesday, April 26, 1 PM & 8 PM Eastern
These days it takes more than a nice website and decent networking skills to cut through. You must have a significant
Business Social Media Presence, a consistent Brand Message, and the ability to Speak Eloquently, both On Stage and On-Camera about what you do and why clients should buy.Top Social Media Marketing Author & Expert, Jennifer Abernethy (The Complete Idiot's Guide To Social Media Marketing) and "Speech Coach to the Stars," Author, and Speaker, Ruth Sherman (Get Them To See It Your Way, Right Away), have joined together to offer you a FABULOUS, POWERFUL, content-rich "Master Class" where you will learn AND do.
(We're calling it a "Master Class" because of Ruth's experience when she was a college music student. The "Master," typically a star from Broadway or Opera, would be invited to come in and deliver a class on technique. Students would be chosen to participate and demonstrate. Now that Jennifer and Ruth are "Masters," they want to help you attain"Mastery"through powerful techniques.)

Video’s skyrocketing growth and accessibility allows us to connect face-to-face (it’s how we’re wired).

Video is washing over us like a tidal wave. Only 2 years ago, technology did not exist for non-video-pros to create great video and get it online. Today, it’s here, it’s easy and it looks great.

Video saves tons of time because it lets you get your message across MUCH more quickly.

Video allows the “real” you to shine through and connect with your audience.

Video is a GREAT learning tool: From delivering coaching and training to connecting with clients and customers to motivating your team, if you can’t be there live, video is the next best thing. And there is nothing quite so impactful as seeing yourself as others see you. (BTW, Celebrities hate seeing themselves on camera as much or maybe even more than you do!)
AND

Video SCARES MOST PEOPLE TO DEATH! So if you use it, you’ll gain a HUGE competitive advantage!
“Video is an essential part of today’s marketing toolkit. In two content-rich sessions, including hands-on-homework, Ruth Sherman gave me a dozen must-do essentials so I can leverage my expert knowledge to creating short, high-impact video I can use dozens of ways to serve my clients and build my business.”
Judy Bradt, CEO , Summit Insight
(Take a look at
Judy’s video testimonial using a very cool tool I’ll show you.)
Here are just a few things you can use video for…

Web Sites and Sales Pages

Vlogs (video-blogs)

Welcome videos

Video newsletters other lead-generation activities

Coaching and training programs and packages

Teleseminars and Webinars

Videoconferences (includes Telepresence)

Internet or Intranet TV shows

CEO and Senior Leader workforce outreach

Demonstrations of products and services

Book promotion

Keynote Speaking Services

Live Events

Quick video tips on Social Media sites
“At Focus, the last thing in the world we want is for our extraordinary talent to feel constrained or overly-managed during their support for the films they have made, and all too often “media training” can be a code word for those constraints. But with Ruth, it’s the exact opposite – Ruth honestly frees people up to feel confident and open about what they truly want to communicate, without having to worry about anyone, most importantly themselves, looking over their own shoulders.”
James Schamus, CEO, Universal/Focus Features
“When Universal/Focus Features bought and adapted my book, “Taking Woodstock,” for Ang Lee to direct, I was practically dancing on the moon. Then Universal informed me that I needed training on how to handle the upcoming onslaught of worldwide press/media. I didn’t think I needed a handler. After all, I’ve been doing interviews and radio/tv shows for over 30 years. How wrong I was. They brought in the very delightful and knowledgeable Ruth Sherman to work with me. Ruth coached me on how to handle what would be awkward and embarrassing questions as well as how to present myself on TV. Her advice served me well in that she trained me how to redirect potentially damaging stuff into positive as well as statements that would have the desired impact that Ang Lee’s vision of my memoir was aiming for in the movie. Ruth Sherman’s guidance continues to accompany me in my nationwide tour of colleges and universities. I can handle the enormous variety of questions from both conservative audiences to the liberal fans I generally appeal to. Of course, when not onstage, I am still free to rant and rave as I love to. lol”
Elliot Tiber, Author, “Taking Woodstock”
There are a multitude of other reasons to connect with video…

To congratulate clients and employees on note-worthy milestones (awards, # of years in business, etc…)

To connect with event participants prior to attending live events

To thank event organizers for hosting outstanding events

To increase your Social Media impact

To quickly record on-the-spot video testimonials

You can even respond to inquiries using video (I just did, it immediately put me at the head of the line, and I’ll show you how)
Whatever you’re saying or selling, if you don’t want to be left behind, you MUST learn how to present yourself on-camera.
In my long career working with Oscar and Pulitzer-winning Hollywood celebrities and other A-List celebrities to promote themselves and their films, TV shows or businesses, I have marveled at the differences in the way they look and sound on film and the way they look and sound in person. In fact, I just finished working with the casts and directors of two films that had their world-premieres at the prestigious Venice and Toronto Film Festivals and I am so thrilled to tell you that one of those films won the top prize at one of those festivals! These professionals, whom I have found to be very earnest and hardworking, are truly just like you and me, but they know a very important secret when it comes to video: They know what it takes to “ love” the camera, to turn it on when the director calls, “Action!”
“When Universal/Focus Features bought and adapted my book, “Taking Woodstock,” for Ang Lee to direct, I was practically dancing on the moon. Then Universal informed me that I needed training on how to handle the upcoming onslaught of worldwide press/media. I didn’t think I needed a handler. After all, I’ve been doing interviews and radio/tv shows for over 30 years. How wrong I was. They brought in the very delightful and knowledgeable Ruth Sherman to work with me. Ruth coached me on how to handle what would be awkward and embarrassing questions as well as how to present myself on TV. Her advice served me well in that she trained me how to redirect potentially damaging stuff into positive as well as statements that would have the desired impact that Ang Lee’s vision of my memoir was aiming for in the movie. Ruth Sherman’s guidance continues to accompany me in my nationwide tour of colleges and universities. I can handle the enormous variety of questions from both conservative audiences to the liberal fans I generally appeal to. Of course, when not onstage, I am still free to rant and rave as I love to. lol”
Elliot Tiber, Author, “Taking Woodstock”